Sydney Sweeney is lathering up as the new face—and “Body Wash Genie”—for men’s grooming brand Dr. Squatch. The Emmy-nominated star of Euphoria and The White Lotus and one of the hottest women on the planet right now, brings her playful charm to the company’s latest campaign, promoting their new line of natural body washes.
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In a series of whimsical photos and videos, Sweeney showcases Dr. Squatch’s newest shower essentials, likely working potential customers into a bit of a lather. “There’s something irresistible about a man who knows how to take care of his skin,” Sweeney says in a statement released by the brand. “Guys who aren’t using Dr. Squatch’s new Natural Body Wash are missing the mark.”
Sydney Sweeney Stars In Dr. Squatch Body Wash Campaign
She’s particularly “obsessed with Coconut Castaway,” one of the enticing scents in the Dr. Squatch lineup. Known for their organic bar soaps and beard products, Dr. Squatch is aiming to reach a wider audience with this new venture. Priced at $15 a bottle and available online through Dr. Squatch and other retailers, the body wash is poised to be a popular upgrade for those looking to elevate their grooming routine.
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Meanwhile, Sweeney’s career continues to soar. The Anyone But You actress has several upcoming projects, including plans to star in a feature-length film about the life of boxer Christy Martin, America’s most celebrated female fighter of the 1990s. The film is expected to explore Martin’s groundbreaking career and personal journey, with Sweeney taking on the challenging role.
With her star power shining brighter than ever, Sydney Sweeney is not just granting wishes—she’s making waves.
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